Bentley App Tells You Which $300,000 Bentayga SUV To Buy
$VLKAY
The “Inspirator” solves one of many 1st-world problems with elegance and fun
Walk into a Michelin-starred restaurant, the waiter hand you a list of every ingredient in the kitchen and asks, “What do you want to eat?”
Only an expert chef or avowed food lover could know or understand the exact ingredients required to even approximate a 5-Star recipe. Its Nuts.
Bentley, a unit of Volkswagen (OTCMKT:VLKAY) is not suggesting that the above scenario is akin to what it is like when someone decides to buy its new Bentayga SUV. SUV.
There are now hundreds of colors, dozens of wood, steel, and leather options to sift through for interior aesthetics, + a Bentley bespoke program that can match your wardrobe to your Continental GT, if that is what one wants.
Using the app is best performed when you are bored or suffering from Midnight insomnia. it is however free to download, consider it a bonus option (or a distraction) on the $300,000 Bentley you may be thinking of buying. The average user spends 8 minutes with it, according to the company.
It works by using sensors to monitor your facial expressions as you watch a series of short films featuring imagery like waves crashing on a beach or an equestrienne gliding over a barrier.
Your natural nonverbal cues guide the narrative, which is delivered by a handsome, clean-cut white actor in a suit. Then it produces the image of a Bentayga spec’d to your exact personality and taste.
If, for instance, you smiled slightly during the part of the film where crystalline snowflakes whoosh through the Sunlight and Saville Row-dressed men walk under the vaulted ceilings of old-world buildings, you may end up with a Dune-colored SUV complete with Beluga interior and slate-gray 21-in alloy wheels.
That was not me.
This feels like taking a personality test and learning something about yourself that you had not considered outright but that you realize is true. And it seems to goal the elimination of a live salesperson to boot.
“It’s a stepping-off point,” says James Haywood, Bentley’s digital product manager. “It is about the possibility of luxury commissioning. You will probably land on combinations you had never known you would have like.”
Watching the technology track your facial expressions is as interesting as playing the game, and more entertaining than the actual clips you must sit through.
At the end, you can watch the facial analysis at work as you make faces into the camera, which is fun. And once you have been matched with a Bentayga color and design scheme, the results are saved for future reference in a personalized digital magazine inside the app, but at this point you still have to visit a dealer if you really want to buy the car.
The technology is cool, but it does not allow users to just push a button and buy a Bentley. Not yet, soon it may.
Humm, is this also going to be a Bentley on remote control?
I have owned 10 Bentley motorcars over the past 45 years, and did not have to take a test to know which one to buy. Wild!
Stay tuned…
HeffX-LTN
Paul Ebeling
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