As reported by the company on its website, Volkswagen Board of Directors approved the program TRANSFORM 2025+, which will set the course for the development of the brand over the next decade and beyond.
According to the report, the new strategy aims at a better positioning of the brand in different regions and sectors, thanks to a significant improvement in efficiency and productivity. At the same time, the brand intends to carry out a major investment in the use of electric transport and connectivity.
The strategy foresees the following:
– Consistent restructuring of the core business and the development of new directions. By 2025 the company hopes to win the leading role in the electric segment, with annual sales of one million electric vehicles.
– A return to sustainable, profitable growth. The Board expects that the operating margin will rise to 6% by 2025.
– Billions of dollars in investment. Over the next few years, the Volkswagen brand will keep its investments stable at around € 4.5 billion, the main directions of investment – electric development. The brand intends to develop its own digital platform.
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