Cuba Is An Untapped Market Of 11-M Consumers

Diplomatic ties between the US and Cuba have restored and embassies reopened Monday, after 50 yrs.

The average American may not care much about closer US-Cuba ties, but US agricultural producers and manufacturers do

The US industrial and services sectors revel at the thought of accessing a new, untapped market of 11-M consumers who are virtually next door and even somewhat culturally attuned.

Cuba’s proximity to the US makes it a natural market, especially its southern states.

And with Brazil’s financial help, Cuba is developing a Special Economic Zone featuring a deep-water port that could transform the Caribbean nation into a regional shipping hub.

That market remains off limits due to the US-led trade embargo, which must to be lifted for things improve for Cubans, and trade is to flourish.

For Cuba, without lifting the embargo, the 1st of several demands Cuba has made, that included the US withdrawal from Guantanamo Bay, restoring ties and opening embassies are only public relations, not a victory that can help the island develop its economy and improve the life of its citizens.

US President Barack Hussein Obama said that the US will adopt the intention to empower Cuban people. But, until the US led embargo is lifted the Cuban people will continue to suffer.

“Only the lifting of the economic, commercial and financial blockade, the return of the occupied territory in Guantanamo and the respect for Cuba’s sovereignty will lend some meaning to the historic event that we are witnessing today,” Cuban Foreign Affairs Minister Bruno Rodriguez said Monday.

Mr. Obama was facing a complex and disadvantageous scenario in Latin America where the US’ presence has declined over the years, causing Washington to adopt new ways to reclaim its predominance in the Americas, and changing it policy on Cuba is the start..

The challenge is huge, Mr. Rodriguez said, but the pay-off to bi-lateral cooperation will be nothing less than peace, development, equity and stability in Latin America.”

Stay tuned…

HeffX-LTN

Paul Ebeling

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