Loton Corp’s (OTC: LTNR) new subsidiary LiveXLive announced its agreement with LiveOne, a digital audience engagement company revolutionizing the way people interact with each other around live media. Led by former Smashing Pumpkins drummer, Jimmy Chamberlin, the company’s award-winning flagship product CrowdSurfing® is a real-time social viewing platform that immerses fans in an interactive global audience, delivering rich interactive entertainment experiences.
“Aligning with LiveOne allows us to give our viewers a more intimate, connected viewing experience. It also gives us the opportunity to engage with the audience in a much deeper, focused way which ultimately benefits not only the fans but our partners and sponsors,” says Robert Ellin, Executive Chairman and President of Loton Corp.
LiveXLive is the world’s first premium live music streaming network to deliver around the clock live music to viewers as an authentic and experiential platform. The platform will stream the world’s leading music festivals with multi-day and multi-stage coverage, unique concerts, intimate performances and cutting edge programming. The experience will extend to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network will provide compelling and curated content showcasing the entire spectrum of music, including music inspired fashion, food, and lifestyle content and showcase interviews, back stage access and both fan and artist perspectives. LiveXLive will feature all genres of music including rock, pop, indie, alternative, EDM and country. LiveXLive will showcase major festival headliners as well as emerging artists performing at clubs and venues around the globe.
“We are very excited about the opportunity to combine our award-winning CrowdSurfing platform with LiveXLive’s innovative live music streaming network. We will be deploying a great feature set with LiveXLive that will make the experience more valuable for brand sponsors, content creators and, most importantly, for viewers worldwide,” adds LiveOne CEO, Jimmy Chamberlin.
LiveXLive will go live in the end of the third quarter of this year
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Media Inquiries: Caroline Andoscia//[email protected]
About Loton Corp.
Loton Corp. (LTNR.OB) is a holding company in the emerging live / digital music space. The company’s LiveXLive subsidiary is the world’s first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform will offer the world’s leading music festivals with multi-day and multi-stage coverage, unique concerts, intimate performances and cutting edge programming. We will extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network will provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, back stage access and both fan and artist perspectives. LiveXLive will feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe. The company’s KOKO subsidiary (50% owned) is a premier multimedia and lifestyle brand and one of London’s iconic live music venues. KOKO is internationally renowned for delivering over 250 live music events per annum for the past ten years and streaming live music to more than 300 million viewers in 70 countries around the globe.
About LiveOne®
LiveOne® is a digital media company focused exclusively on audience engagement solutions for creators of live content and their brand partners. LiveOne’s flagship product, CrowdSurfing®, is an award-winning, real-time social engagement platform that immerses viewers in an interactive global audience, delivering rich, immersive entertainment experiences. CrowdSurfing has been deployed to live experiences around the world on behalf of major global brands and media companies including Coca-Cola, Budweiser, Yahoo and Red Bull, involving traditional sports, music festivals, e-sports, x-sports and more. LiveOne is led by former Smashing Pumpkins drummer, Jimmy Chamberlin, and is headquartered in Chicago USA.
Forward-Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company’s filings on Forms 10K and 10Q with the Securities and Exchange Commission (SEC), press releases and other communications.
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