Starbucks Sets Ball Rolling On Italian (Con)Quest

Global coffee chain retailer Starbucks is treating its quest for gaining foothold in the land, which boasts of the original coffee culture, as a humble move. Would it appeal to the coffee connoisseurs, who pride themselves in being the best in business? Only time will tell when the U.S. company sets up shop in Milan, an Italian city, in 2017 along with real estate developer Percassi.