The Monza Chronograph Watch Celebrated Ferrari’s F1 Comeback
$RACE
Back in the day: “If you looked around the Formula One circuit,” noted Jack Heuer, “they all wore a Heuer Chronograph!”
On 7 April 1971 Jack Heuer met with Enzo Ferrari. Ferrari hadn’t won a Drivers Championship since John Surtees in Y 1964. The company was losing money and Enzo sold 50% of the company to Fiat to stay in business.
Enzo stayed entirely in charge of the racing program, but stepped away from the road cars. An at Le Mans Ferrari had suffered its 3rd year in a row of being beaten by American racers.
The tie-up between Ferrari and Heuer happened quickly.
Heuer would sponsor Scuderia Ferrari and become the team’s official timekeeper, and Ferrari would place a Heuer logo underneath the windshield of its 312B racer.
Then 4 years later, Niki Lauda, driving a 312T, brought the F1 Driver’s Championship back to Ferrari.
Heuer celebrated Victory with a brand new watch named Monza.
The Monza was not complicated Special Edition, and it was not expensive. A simple dial, a brass case, and a simplified Calibre 15 movement.
The 2 things going for it were, as follows;
- it was one of the first watches entirely rendered in PVD. The all-black look, the Red and White simplicity, the asymmetrical sub-dials, the air of intrigue that one would not imagine a watch could have.
- It was sold in a Heuer Helmet.
There were 2 generations of the Monza made from Y’s 1976 to 1985. Early models have a small running-sec counter in the upper left. Later models switched to the Calibre 12 movement, and the dial design was balanced.
The Monza name was brought back in Y 2000 for a Tag Heuer revival-only without the blacked-out PVD finish, barrel-case shape, or historical lineage.
Symbol | Last Trade | Date | Change | Open | High | Low | Volume |
NYSE:RACE | 41.52 | 29 Mar-2016 | 0.42 | 40.87 | 41.55 | 40.72 | 312,351 |
HeffX-LTN Analysis for RACE: | Overall | Short | Intermediate | Long |
Neutral (0.12) | Neutral (0.08) | Bullish (0.25) | Neutral (0.02) |
Stay tuned…
HeffX-LTN
Paul Ebeling
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