Bugatti Survived Cuts At VW, New HyperSuperCar Coming Soon
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Bugatti said that it will introduce a new HyperSuperCar soon after opening revamped showrooms in Manhattan and Miami, FL. Interest in the successor of the sold out Veyron is “phenomenal” among North American customers, sales boss Stefan Brungs said in a statement Friday. More showrooms will soon open in Munich, Monaco and Tokyo.
Bugatti’s new showroom concept is a “fundamental investment in the future of the brand,” Mr. Brungs said.
Profitability was never highly-engineered Veyron’s strong suit.
Though the 2-seat sports car sold for about $2.5-M, the cost of developing and building it meant Volkswagen may have lost about $5-M on each Veyron sold.
A spokeswoman for Molsheim, France-based Bugatti declined to comment on speculation over the company’s prospects, saying that like all brands in the group, it needs to watch its costs.
Bugatti has started showing the Veyron successor to selected customers and will unveil it to everyone else in the near future.
Volkswagen bought rights to the brand founded by Ettore Bugatti in Y 1998, aiming to make a car powerful enough to drive faster than 400 kilometers (250 miles) per hour and civilized enough for a trip to the Opera. In February it sold the 450th and final Veyron, an open-top Grand Sport Vitesse variant with 1,200 horsepower.
Though Volkswagen hinted that the next iteration will be even faster, brand chief Wolfgang Duerheimer said at the Frankfurt auto show in September.
Friday’s announcement is the 1st confirmation that Bugatti survived the cuts.
Have a terrific weekend.
HeffX-LTN
Paul Ebeling
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