Diet Soda Drinkers More Likely to Eat Unhealthy Foods

Diet Soda Drinkers More Likely to Eat Unhealthy Foods

$KO

Coca-Cola (NYSE:KO) likes to sugarcoat the truth. An ongoing strategy is to appear like they care about the consumers health and promote their diet beverages as a healthy alternative.

In Y 2013, Coke rolled out an ad campaign encouraging people to unite in the fight against obesity, and then launched another campaign touting Aspartame in its diet sodas.

According to the ad, Aspartame is a “safe, high-quality alternative to sugar.”

When in fact there are hundreds of studies on Aspartame demonstrating its harmful effects… or the risks of consuming diet sodas in general, which include weight gain.

In one study, people who drank diet soda had a 70% greater increase in waist size in a 10-yr frame compared to non-diet soda drinkers. Those who drank 2 or more diet sodas a day had a 500% greater increase in waist size.

Research published in the Journal of the Academy of Nutrition and Dietetics showed that people who drink diet beverages may end up compensating for their “saved” calories by eating more foods high in sugar, sodium, and unhealthy fats.

Obese adults have the highest incremental daily calorie intake from unhealthy foods associated with diet beverages. Researcher Ruopeng An, a Kinesiology and Community Health professor at the University of Illinois, noted: “It may be that people who consume diet beverages feel justified in eating more, so they reach for a muffin or a bag of chips… Or perhaps, in order to feel satisfied, they feel compelled to eat more of these high-calorie foods.”

While soda consumption in the US has seen an overall downward trend, many Americans are still drinking too much.

Many people with the highest soda consumption are the same as those with the highest sugar consumption, and many also have higher rates of obesity and other unhealthy habits, such as eating fewer fruits and vegetables.

Obesity is a serious public health problem in the US, and consumers are being misled by companies pretending to have a solution that, in reality, only make the problem worse.

So, let the Coca-Cola Company know how you feel by telling them to stop their deceptive marketing of soda products.

Eat and Drink healthy, Be healthy, Live lively.

HeffX-LTN

Paul Ebeling

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