Donald Trump’s Presidential Campaign Enters New Phase
Expect Donald Trump to roll out the next phase of his campaign for the Republican presidential nomination that includes his 1st television ads.
Mr. Trump plans to spend more than $20-M on them this year, as well as appearances by his wife and daughter, policy proposals and a new book that he says will serve as his campaign Manifesto.
In an interview with the W-P, the front-runner said that the strategy is to develop a more traditional campaign, and keeping his combative style intact.
“It’s going to be the same thing,” Mr. Trump said. “You have got to have a personality. You have got to be able to speak your mind. You have got to have some thoughts that are correct.”
Donald Trump will be involved in every element of planning this phase. He is editing proofs of his new book, “Crippled America,” himself.
“It’s actually the hardest I’ve worked on a book since ‘The Art of the Deal,’” he told the Post, referencing his 1987 bestseller. “I don’t want to have a stupid statement in the book that people are going to say, ‘Hey, why did he say that?’”
Donald Trump said he originally budgeted $20-M for television ads through the middle of last month. None of that has been spent since he has been a staple on television news shows.
“It’s been all Trump, all the time,” he said. “If you had an ad, people would OD.”
The campaign has hired a Florida-based advertising firm that is new to politics, and Trump is helping to hone the pitch to voters. “I have such a great concept — in fact, so good,” Mr. Trump said.
Corey Lewandowski, Trump’s campaign manager, said that they were ready to spend much more than $20-M on advertising this year — “whatever it takes.”
The ads, he said, will be “non-traditional,” also declining to comment further.
Neither Trump nor Lewandowski named the firm.
Trump acknowledged that seeking the White House has created added pressures and demands unlike in the business world.
“It is very unforgiving,” he said. “If you make a mistake that can be very easily explained, it can still be turned around and then you have three bad days of press over something that actually was not even a big deal.”
The field will eventually narrow as the Republican National Convention nears, the 4-day event will be held in Cleveland in July. “I think you’ll go past New Hampshire and you’ll have 4 or 5 people left,” he said.
The campaign has hired a firm that is working to qualify Mr. Trump for the ballot in all 50 states.
“I’ll be happy to be the underestimated campaign,” Mr. Lewandowski said. “If I don’t get Mr. Trump on the ballot, which is the nuts-and-bolts part of my job, I should be fired immediately.”
And regardless of how Donald Trump finishes in the polls in the meantime, the campaign has no exit plan.
“We’re going to the convention — that’s it,” Mr. Lewandowski said “One delegate or 2,000 and change, we are going to the convention, and there is nobody who can get him out of the race.”
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