Submitted by Mike Krieger via Liberty Blitzkrieg blog,
In the wake of Trump’s recent hiring of Breitbart’s Stephen Bannon to campaign CEO, a June article published in Vanity Fair is now receiving a lot of attention.
Here are a few excerpts from the article, Is Donald Trump’s Endgame the Launch of Trump News?
The breakout media star of 2016 is, inarguably, Donald Trump, who has masterfully—and horrifyingly—demonstrated an aptitude for manipulating the news cycle, gaining billions of dollars worth of free airtime, and dominating coverage on every screen. Now, several people around him are looking for a way to leverage his supporters into a new media platform and cable channel.
Trump is indeed considering creating his own media business, built on the audience that has supported him thus far in his bid to become the next president of the United States. According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the “audience” currently supporting him. He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC. He has, according to one of these people, enlisted the consultation of his daughter Ivanka Trump and son-in-law, Jared Kushner, who owns the The New York Observer.
Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” For his part, Kushner was heard at a New York dinner party saying that “the people here don’t understand what I’m seeing. You go to these arenas and people go crazy for him.” (Both Kushner and Ivanka Trump did not respond to a request for comment)…
Trump has proved that he no longer needs the platform that news outlets have traditionally provided for candidates. As my colleague Nick Bilton has noted, Trump has mastered the attention war on social media and discovered a preternatural ability to tap into his base directly. Love him or despise him, Trump indisputably has the finger on the pulse of his audience. And this connection could certainly facilitate such a hypothetical mini-media conglomerate. “Even old Fox News didn’t have the right read on what the base is,” one person briefed on the conversation told me. “And we do.”
So why am I highlighting this story? First, I think the analysis is correct, and I agree with the presumption that Donald Trump could very well launch a major media organization if he loses the election. There’s no way a man with the disposition and ego of Trump will fade away quietly from the public square. Furthermore, he’s now got tens of millions of supporters who will be looking for someone to give them direction. He’ll be more than happy to fulfill that role.
So if that’s right, why is it meaningful? It’s meaningful because Hillary Clinton and her supporters are making the case that Donald Trump in 2016 represents some sort of Hitlerian existential threat that much be defeated at all costs. They are desperately trying to sell to the public the notion that all concerns about her incredibly shady past can and should be set aside for the time being because keeping Trump out of the White House takes precedence over everything else. Of course, such an argument is easily dismissed by anyone who is aware enough to understand that Trump (like Sanders) merely serves as a vehicle for justified anger percolating across the land, and that defeating him as an individual accomplishes absolutely nothing in the long-term.
Indeed, a Donald Trump loss is likely to fan the flames of populist angst further, particularly if Hillary Clinton continues along with status quo business as usual as if nothing ever happened, which she undoubtably will. Ironically, many of these delusional “lesser of two evils” Hillary supporters may be unpleasantly surprised to discover that media mogul Trump could even more formidable (and dangerous) than President Trump. Which is precisely why merely fighting against symptoms of a rigged and unethical system solves absolutely nothing, and ultimately makes the underlying problem worse.
The bottom line. It doesn’t matter what happens in this election, Trump isn’t going anywhere because his supporters aren’t going anywhere.
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