Emirates’ Jennifer Aniston TV Ads To Cost $20-M
The advertisements are scheduled to begin running this October, a senior spokesperson confirmed
Dubai airline Emirates is planning to spend about $20-M to run television advertisements featuring Hollywood actress Jennifer Aniston this year, a company spokesperson has confirmed.
The confirmation comes after Emirates’ senior vice president for corporate communications Boutros Boutros revealed the amount to media at an event in Orlando. He added that the specified amount is the cost of running the advertisements worldwide.
The advertisements are scheduled to begin running this October, Mr. Boutros confirmed. However, they will not appear in print, as was previously reported.
Last month, Emirates signed a $5-M deal with Friends star Ms. Aniston, assigning her as the face of the carrier. She was also reported to have filmed a series of advertisements for the airline.
The deal follows a similar one inked by Abu Dhabi carrier Etihad, which signed actress Nicole Kidman as its brand ambassador. The actress shot a minute-long advertisement for the airline, advertising Etihad’s latest luxury offering ‘The Residence’ aboard its A380 aircraft.
Gulf carriers’ mega endorsement deals reflect their ambition to boost their operations. However their international rivals say that their lavish budgets are a result of government subsidies.
The regional carriers have denied the claims.
By Mary Sophia
Paul Ebeling, Editor
HeffX-LTN
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