Exit, The Most Interesting Man In The World

Exit, The Most Interesting Man In The World

$HEINY

As he closes the door on his decade-long Dos Equis campaign,

Jonathan Goldsmith, 77 anni, the actor behind the iconic advertising character in the Dos Equis commercials is closing the door a 10 year run as The Most Interesting Man in the World.

Since Y 2007, Jonathan has served as a inspirational figure to Dos Equis’ enthusiasts with a taste for adventure.

Described as a mix between Ernest Hemingway and James Bond, he became know as just  The Most Interesting Man in the World, tanned, bearded and debonair.

The character was created up by the Havas Ad Agency to sell Dos Equis, a Mexican import owned by the Amsterdam-based Heineken (OYCMKT:HEINY) brewery.

The fictional character whose résumé includes accomplishments like “sharks have a week dedicated to him” and “presidents take his birthday off” clicked with the public.

Since its debut, Dos Equis has seen sales increase 3X over the 10 year frame.

As we are all aware all good things come to an end.

Wednesday, Dos Equis announced that the Most Interesting Man will embark on a “final journey”. The character will live on, but the company is not saying who will fill his Jonathan’s shoes.

The single greatest beneficiary of all this intrigue is arguably Jonathan Goldsmith himself, a veteran TV actor who beat out over 500 other men at a open call audition to win the part that would finally make him a Star.

The chatter is that his last trip is to Mars.

All the best Jonathan, you are terrific.

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