Expect An Electric Aston Martin In James Bond’s Future
Aston Martin Lagonda Ltd., the 102 year-old maker of high-performance cars featured in the next James Bond film, is envisioning a future when its engines are fueled by electricity instead of gasoline.
The British company is working on a battery-powered version of its current Rapide sports car that will be available as early as at the end of 2017 followed by a new electric DBX crossover, said CEO Andy Palmer.
The cars will uphold the carmaker’s traditions by embodying “power, beauty and soul” in each vehicle, said Mr. Palmer, a veteran of the industry who has led Aston Martin for about a year.
“We’re talking about an electric Aston Martin with between 800 and 1,000 horsepower, imagine having all that torque on demand,” Mr. Palmer said in an interview in London.
The comments set out Mr. Palmer’s vision for the future of Aston Martin as plunging costs for electric cars and ever-tightening pollution rules eat away at the economics of traditional engines. He said it is inevitable that the entire industry will shift over to electricity, if only because it’s the most plausible way to deliver the power drivers expect.
Mr. Palmer spoke at the Bloomberg New Energy Finance conference, where the future of the energy industry and its implications will be discussed Tuesday.
“We’re a V-12 engine company,” the executive said, referring to the engines used in Aston Martin cars.
“Project that into the future. Do I go the way of the rest of the industry and downsize the engine? Do I see Aston Martin with a 3 cylinder engine? God forbid.
“You’ve got to do something radical. Electric power gives you that power. It gives you that torque.”
Mr. Palmer said Aston Martin will remain a maker of luxury sports cars, avoiding competition with Tesla Motors Inc., which makes all-electric sports cars. The Aston Martin executive’s impression is that Tesla will increasingly target the middle-market with more affordable cars.
Mr. Palmer said he wants to avoid anything “Vanilla in the middle.”
Mr. Palmer said he thought an electric Aston Martin might crop up in a future James Bond film. “It’s an awfully good getaway vehicle,” he said. “I don’t think James really cares what the power train is as long it’s fast and beautiful.”
Stay tuned…
HeffX-LTN
Paul Ebeling
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