Facebook Inc (NASDAQ:FB) is expanding the usage of its pages as part of its plan to retain the users to stay focused for a longer time without the need to visit any other page. The company has brought the news feed and even got some exclusive articles on its platform from the leading media firms. Now, the social media is testing with shopping feature within he pages.
Expanding To Commerce
The latest move of Facebook Inc (NASDAQ:FB) is nothing but meant to expand its presence to e-commerce. Currently, the company is testing with the tools within its pages with features of micro e-commerce experiences. That means the entire shopping experience will happen within the social media site itself. It will feature directly the shops in the ‘about’ section of the site.
The company needs to keep on adding features so that it could monetize the current features or tools that are not fully used. For instance, the social media firm launched the buy button option last year. This needed expansion to commerce as a natural functionality to realize full benefits of the option. Reports suggest that the traffic from Facebook Inc (NASDAQ:FB) is the most appropriate way to result in purchases than from any other social site. That is a big boost to cement its place.
Products Showcase
The social media site believes that they would be in a position to offer the businesses the capacity to exhibit their products on the page directly, according to the company’s product marketing manager, Emma Rodgers. There is no doubt that commerce would be a heady addition both for its advertisers, as well as, the company.
The advertisers also stand to benefit from Facebook Inc (NASDAQ:FB)’s ad targeting features to provide good shopping environment. The social media firm might also be in a position to seek a percentage of sales from the product though they are not doing it currently. Most importantly, the traffic could also increase to the site.
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The Heffernan Group has become one of Asia’s leading financial services companies with interests in Publishing, Private Equity, Capital Markets, Mining, Retail, Transport and Agriculture that span every continent of the world.
The Shayne Heffernan led Knightsbridge Law has become an active financier on Wall St.
Facebook, Inc., incorporated on July 29, 2004, is a social networking company. The Company builds engaging products that enables people to connect and share through mobile devices and personal computers. The Company offers various services focused on people, marketers and developers. It offers online and mobile-based platform for people to share their opinions, ideas, photos and videos, and to engage in other activities. The Company’s products include Facebook, Instagram, Messenger and WhatsApp. As of December 31, 2014, the Company had 890 million daily active users (DAUs). The Company’s subsidiaries include Andale, Inc., Facebook Operations, LLC, Oculus VR, LLC and Parse, LLC, in Delaware; Edge Network Services Limited, Facebook Ireland Holdings Limited and Facebook Ireland Limited, in Ireland, and Pinnacle Sweden AB, in Sweden.
The Company’s Facebook mobile app and Website enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers. Facebook is available across the world. Its Facebook product has over 890 million daily active users (DAUs) in December 2014. It had over 745 million DAUs who accessed Facebook from a mobile device in December 2014.
The Company’s Instagram product is a mobile application. The application enables people to take photos or videos, and share them with friends and followers in a photo feed or send them directly to friends.
Messenger
The Company’s Messenger product is a mobile-to-mobile messaging application available on iPhone operating system (iOS), Android and Windows phone devices. Messenger works similarly to texting short message service (SMS) or online chat to enable people to reach others and also integrates with Facebook messaging functionality on personal computers.
WhatsApp Messenger is a cross-platform mobile messaging application. The application allows people to exchange messages on iOS, Android, BlackBerry, Windows Phone and Nokia devices.
The Company competes with Google.
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