Facebook Inc (NASDAQ:FB) said that it will begin testing a shopping tab for its mobile app as it works to ramp up advertising and online commerce offerings.
Mobile advertising accounts for some three-quarters of the leading social network’s revenue, and it is out to make even more money by weaving the ability to buy items more tightly with marketing messages.
“On Facebook, we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands,” the Silicon Valley-based Internet firm said in an online post.
“We want to build native experiences that make it easier for both people to discover products on mobile and businesses to drive more sales.”
Facebook Inc (NASDAQ:FB) introduced a new ad format that lets people smoothly complete purchases inside the social network instead of being taken to outside websites that could stall or delay the process.
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In coming weeks, Facebook will begin testing a Shop section where people can “discover, share, and purchase” products that they may currently seek out in various locations such as News Feed or Pages at the social network.
A small number of US partners will take part in the Shop section test, with an eye to expanding offerings if the results are promising.
Some new products, such as Carousel, which allows marketers to display assortments of products and links in a single ad, have been previously launched.
Facebook has also introduced “Buy” buttons to streamline purchases at the social network.
Facebook, Inc., incorporated on July 29, 2004, is a social networking company. The Company builds engaging products that enables people to connect and share through mobile devices and personal computers. The Company offers various services focused on people, marketers and developers. It offers online and mobile-based platform for people to share their opinions, ideas, photos and videos, and to engage in other activities. The Company’s products include Facebook, Instagram, Messenger and WhatsApp. As of December 31, 2014, the Company had 890 million daily active users (DAUs). The Company’s subsidiaries include Andale, Inc., Facebook Operations, LLC, Oculus VR, LLC and Parse, LLC, in Delaware; Edge Network Services Limited, Facebook Ireland Holdings Limited and Facebook Ireland Limited, in Ireland, and Pinnacle Sweden AB, in Sweden.
The Company’s Facebook mobile app and Website enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers. Facebook is available across the world. Its Facebook product has over 890 million daily active users (DAUs) in December 2014. It had over 745 million DAUs who accessed Facebook from a mobile device in December 2014.
The Company’s Instagram product is a mobile application. The application enables people to take photos or videos, and share them with friends and followers in a photo feed or send them directly to friends.
Messenger
The Company’s Messenger product is a mobile-to-mobile messaging application available on iPhone operating system (iOS), Android and Windows phone devices. Messenger works similarly to texting short message service (SMS) or online chat to enable people to reach others and also integrates with Facebook messaging functionality on personal computers.
WhatsApp Messenger is a cross-platform mobile messaging application. The application allows people to exchange messages on iOS, Android, BlackBerry, Windows Phone and Nokia devices.
The Company competes with Google.
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