Fashion News: The World Will Miss Christian Audigier
Audigier was diagnosed with myelodysplastic syndrome, a bone cancer, in January 2015. He died on 9 July 2015 in Los Angeles, California, aged 57.
Audigier began working in the fashion industry at the age of fourteen. He designed a line of denim that was inspired by his love for rock and roll-specifically The Rolling Stones. Christian Audigier’s designs became so popular that a top executive from Macken jeans took notice of Audigiers talent, affording him the opportunity to create with the company and travel the world. He moved to New York in his early twenties to expand his own brand.[2] While in New York, Audigier worked with top brands such as Guess, Levis, Diesel, American Outfitters, Fiourucii, Bisou Bisou and XOXO.[3] He then moved to Los Angeles where he would achieve most of his success as a fashion designer.
After legendary pinstriper, artist, and fabricator Kenneth “Von Dutch” Howard’s death in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn. The clothing brand that followed gained popularity in the US and attracted the attention of celebrities such as Madonna, Britney Spears, Justin Timberlake, and later Ashton Kutcher and Eric Church. Audigier helped popularize the brand, but left on amicable terms in 2004. He later went on to popularize the Ed Hardy brand. The Ed Hardy brand, featuring that incorporates tattoo artist Don Hardy’s colorful designs, which had already been licensed and marketed on a small scale, but under Christian Audigier this was dramatically increased, in designs that incorporate a lot of colour and flash. Audigier’s other brands include SMET, born on the street, and much like his Ed hardy designs, they are flashy and cutting edge.Audigier’s brands are sold internationally in over 40 countries. Audigier’s net worth is estimated at $250 million.
In 2008, he joined forces with a small cooperative in France, Montpeyroux Estates, to release a line of fine wines.The bottles are wrapped with labels that are designed with the classic Ed Hardy designs and are done by art director and photographer Barry Sutton On top of all of Audigier’s business ventures he was a partner along with pure management in a nightclub within the hotel Treasure Island in Las Vegas. He has one daughter with Michelle Lorraine, Crystal Audigier. Audigier created a line of denim named after his daughter “Crystal Rock” and again is similar to Audigier’s edgy look that made him stand out. He also released a line of Ed Hardy perfumes for men and women. Audigier has appeared on The Next Top Model series on numerous occasions.[
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