Ferrari Is The World’s Elite Supercar Manufacturer

Ferrari Is The World’s Elite Supercar Manufacturer

$RACE

Over the years Ferrari (NYSE:RACE) has become the elite Supercar manufacturers of the world, offering its desirable and exclusive products to almost all of those willing to spend top dollar on exotic luxury automobiles.

This marketing strategy translates to a very high rise in demand, which the Italian car maker is not willing to meet so it can maintain its exclusivity.

Further, the Maranello, Itally based company will not overdo it with Special or Limited Editions either, as Ferrari CEO Sergio Marchionne wants customers to take these models serious.

Speaking on the side lines at the Geneva Motor Show, Mr. Marchionne told reporters: “We will not do so many that people will take them as a series and go from one to the next. I don’t want them to be too available. We need to be more stringent, especially at the price we expect people to pay.”

When asked if Ferrari will stick to the same pattern in its model line-up, keeping the 2 V8, two V12 pattern, Mr. Marchionne said: “Not necessarily, Ferrari is a malleable brand. We will adapt to market conditions. The rate of our model launches is increasing. But there will be no SUV.”

Of course, a SUV (port utility vehicle) is out of the question at Ferrari, as almost everybody with an affiliation to the Italian car manufacturer debunked the idea; even so, it appears that a self-driving Ferrari is viewed as out of the question too, Mr. Marchionne saying “over my Dead Body” when ask if there will ever be one.

Stay tuned…

Paul Ebeling

HeffX-LTN

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