Ferrari’s 488 Spider Debuts In Electric Blue

$FRRI, $FCAU

Ferrari lovers have grown accustomed to seeing the classic Rosso Corsa paint on the marque’s cars. It has been the color of Italian race cars since the 1920’s, and over the decades has become a color synonymous with the Ferrari name. This introduction is different.

The Big Q: Why did this Ferrari 488 Spider debut in Blue?

The Big A: Because this car is unlike any Ferrari Spider before.

A video shared by the marque on YouTube today gives some insight into the history of design that lead up to the 488 Spider, the concepts that drove its final form and the decision to come liveried in a different paint than the world expected.

Part of a long company tradition of V8 open-top cars, the 488 Spider completes the Ferrari range with a modern design meant to motor the roads of classic races, such as the Mille Migla.

“There has never been a Ferrari spider like this in the past, and we wanted to underline this fact by creating a brand new Electric Blue livery, brilliantly encapsulating the car’s character,” Nicola Boari, Ferrari’s Product Marketing Director, explains in the video.

Ferrari, a unit of Fiat Chrysler Automobiles NV (NYSE:FCAU) is set to IPO on the NYSE this month with the ticker “FRRI”