Google Inc on Wednesday unveiled a new feature called “Purchases on Google,” which allows shopper to buy items directly from mobile search ads.
The eagerly awaited “buy” feature, which Google said it was testing with a few retailers, uses saved payment credentials from the user’s Google Account for transactions.
Both Google and Facebook Inc have been stepping up efforts to advance location-based technology as consumers spend more time on smartphones.
Along with the ads that pull up in search results, shoppers would also get information on product ratings and availability at nearby stores, the Internet search giant said in a blog post.
The additional information will be available on Google Chrome for Android this month, with iOS support to follow in the coming months, the company said.
Google also said its Google Now service would now offer location-based information, including on discounts on items and the working hours of stores a user is close to.
The service will also be able to access a user’s browsing history to show if the price of a product a shopper has searched for in the past has fallen.
Google also said it would work with online e-commerce companies such as eBay Inc, and direct customers to these companies’ mobile apps instead of their websites.
Google Inc. (Google), incorporated on October 22, 2002, provides its products and services in more than 100 languages and in more than 50 countries, regions and territories. The Company offers a range of products across screens and devices. The Company delivers both performance advertising and brand advertising. The Company has an ad technology platform for brand advertisers, agencies, and publishers to power their digital marketing businesses across display, mobile and video. The Company’s subsidiaries include Google Ireland Holdings, Google Ireland Limited and Google International LLC.
The Company’s performance advertising creates and delivers relevant ads, which leads to direct engagement with advertisers. Most of its performance advertisers pay its customers on a cost-per-engagement basis, like when a user engages in their ads. Performance advertising lets its advertisers connect with users while driving measurable results. For performance advertisers, AdWords, its primary auction-based advertising program, creates text-based ads that appear on Google Websites and the Websites of Google Network Members, who use its advertising programs to deliver relevant ads alongside their search results and content. In addition, the partners that comprise the Google Network use its AdSense program to deliver relevant ads. The Company invests in its advertising programs and to make upgrades, including Enhanced Campaigns, which helps advertisers to create advertising and marketing campaigns that run across multiple devices, and Estimated Total Conversions, which help advertisers, measure the solutions of their campaigns in a multi-screen world. Brand advertising enhances users’ awareness of and affinity with advertisers’ products and services, through videos, text, images and other interactive ads that run across various devices. It helps brand advertisers deliver digital videos and other types of ads to audiences for its brand-building marketing campaigns and in turn, distributes their ads, such as the TrueView ads displayed on its YouTube videos.
The Company competes with Yahoo! Inc., Microsoft Corporation, Yandex, Baidu, Inc., Naver Corporation, Mindspark Interactive Network, Inc., KAYAK Software Corporation, InfoSpace, LLC, LinkedIn Corporation, WebMD, LLC., Amazon.com, Inc., eBay Inc., Facebook, Inc., Twitter Inc., Criteo and AppNexus Inc.
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