Gossip, The Repeating Information Without Consequence
Savvy writers know and understand the Gossip is central to the human need to share information, not good not bad, but efficient.
Gossip a useful way to keep up with the goings-on of a wider circle of people than those with whom most interact on a daily basis. That is the analog start to the network effect, read; the transfer of information from one to many.
This core currency of social media has transformed the role of the busybody into an algorithm.
Sharing on Facebook and other social networks is a nice word for “repeating information without consequence.”
A prominent journalist puts it this way: her simple test to determine whether I consider it News or Gossip, is how would I punctuate this sentence: Did you know this about him/her/them…
With a question mark it is interesting and newsworthy.
Substitute an exclamation point, Hey, did you know this about him/her/them? and I feel like an onlooker.
Of course it is easy to say do not engage
But the long-standing business and social connection of the information-trading market makes that virtually impossible. There is a fundamental human need to judge, to position information in relation to how we see ourselves in that same situation.
We here at HeffX-LTN believe that if we publish a story in GIH, some element of it must be true, it cannot hurt or damage anyone, and it must be interesting.
Stay tuned…
HeffX-LTN
Paul Ebeling
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