Intel Corporation (NASDAQ:INTC) disclosed that its Intel Security Partner Program’s Phase two has been designed with an objective to enhance the profitability of the firm. The program will also help distributors, resellers, and their customers to take an offensive approach towards the security aspect. The chip maker’s first phase was revealed in October last year to develop a flexible framework for future improvements to the program. That was to enable distributors, as well as, the resellers to develop their business models and at the same time adapt to the changes at customer landscape.
Innovation
Intel Corporation (NASDAQ:INTC) said that its second phase will focus on innovation while investing in fueling differentiation, as well as, profitability. The enhancement initiated in the second phase included the improved deal registration, removal of tiered pricing, new teaming plan, improved incumbency advantage, and partner level name changes.
The chip maker has also disclosed fresh rules for new sales and partner to enhance the satisfaction, as well as, the brand loyalty for its both distributors and resellers. The company has been improving its Intel Security Partner Program continuously as part of its plan to benefit mutually and also help the distributors and resellers grow. If the program has been able to deliver enhancements, it was because of the one and half years of evolution meant to simplify the program.
Final Phase
Intel Corporation (NASDAQ:INTC) said that the final phase of the improvements would be launched next January. That will focus on the scope of cost reduction in aligning with Intel Security resulting in increased net margins for its distributors, as well as, resellers.
Intel Security’s Worldwide Partner Programs Head for Marketing and Operations, Lisa Matherly, said that the objective is to occupy the number-one security partner status in our customers list. For that, Intel Corporation (NASDAQ:INTC) needs to offer both flexible and profitable programs to meet the sustained needs of its customers and partner business models development. The executive was confident of redefining the industry.
Intel Corporation, incorporated on March 1, 1989, is engaged in the design and manufacture of digital technology platforms. The Company sells these platforms to original equipment manufacturers (OEMs), original design manufacturers (ODMs), and industrial and communications equipment manufacturers in the computing and communications industries. The Company’s platforms are used to deliver a range of computing experiences in notebooks (including Ultrabook devices), 2 in 1 systems, desktops, servers, tablets, smartphones, and the Internet of Things (including wearables, transportation systems and retail devices). It also develops and sells software and services focused on security and technology integration. The Company’s operating segments include the PC Client Group (PCCG), the Data Center Group (DCG), the Internet of Things Group (IOTG), the Mobile and Communications Group (MCG), the software and services (SSG) and all other. SSG segment includes McAfee and software and services group. All Other segment includes Non-Volatile Memory Solutions Group, the Netbook Group and the New Devices Group.
The Company offers platforms that incorporate various components and technologies, including a microprocessor and chipset, a stand-alone system-on-chip (SoC) or a multichip package. The Company offers microprocessors with one or multiple processor cores. In addition, its Intel Core processor families integrate graphics functionality onto the processor die. The Company offers and develops SoC products that integrate the Company’s central processing units (CPU) with other system components, such as graphics, audio, imaging, communication and connectivity, and video, onto a single chip. The Company offers a multichip package that integrates the chipset on one die with the CPU and graphics on another die, connected through an on-package interface. The Company also offers fifth generation Intel Core processor, code-named Broadwell.
The Company offers various features, including Intel vPro technology, which is a solution for manageability, security, and business user experiences in the notebook, desktop, and 2 in 1 systems market segments. It also offers Intel Iris technology, which provides integrated graphics for its fourth and fifth generation Intel Core processors. The Company offers Intel RealSense technology, which includes software and depth cameras that enable interaction with personal computing devices. It offers a range of platforms based on various microprocessors, which include Intel Quark Processor/SoC, Intel Atom Processor, Intel Pentium Processor, Intel Celeron Processor and Intel Core M Processor, among others.
McAfee, Inc. (McAfee) offers software and hardware products that provide security solutions designed to protect systems in consumer, mobile and corporate environments from malicious virus attacks and loss of data. McAfee’s products include software solutions for end-point security, network and content security, risk and compliance, and consumer and mobile security and privacy. The Company’s communication and connectivity offerings for tablets, smartphones and other connected devices include baseband processors, radio frequency transceivers and power management integrated circuits. It also offers smartphone, tablet and Internet of Things solutions, which include multimode Long Term Evolution (LTE) modems, Bluetooth and Global Positioning System (GPS) receivers, software solutions, customization and essential interoperability tests. It offers not and (NAND) flash memory products used in solid-state drives.
The Company offers manufacturing technologies and design services for its customers. Its foundry offerings include full custom silicon, packaging, and manufacturing test services. It also provides semi-custom services to tailor Intel architecture-based solutions with customers’ intellectual property blocks. The Company also offers design kits, intellectual property blocks and design services.
PC Client Group
The Company’s PC Client Group operating segment offers products that are incorporated in notebook (including Ultrabook devices), 2 in 1 systems, and desktop computers for consumers and businesses. The Company’s fifth generation Intel Core processor family is used in 2 in 1 systems. These processors use 14-nanometer (nm) transistors and its Tri-Gate transistor technology. The Company’s Tri-Gate transistor technology extends Moore’s Law. The Company is engaged in developing personal computing devices, which include Ultrabook devices and 2 in 1 systems. These computers combine notebooks and tablets with graphics and user interfaces, such as touch and voice in a thin, light form factor and that can connect to the Internet. The Company’s Intel Core M processor is a commercially available 14nm processor designed for new tablet-thin and fanless devices.
Data Center Group
The Company’s Data Center Group operating segment includes server, network and storage platforms designed for the enterprise, cloud, communications infrastructure and technical computing segments. The Company’s next-generation Intel Xeon processor E5 family platform is used for its 22nm process technology. The 22nm Intel Xeon processors provide performance and power consumption across server, network and storage platforms. The Company also launched its next-generation Intel Xeon processor E7 family. These products are targeted at platforms requiring four or more CPUs. DCG is engaged to ramp the Intel Xeon Phi coprocessor with 60 or more Intel processor cores.
Internet of Things Group
The Company’s Internet of Things Group operating segment offers platforms for customers to design products for the retail, transportation, industrial, and buildings and home market segments. In addition, the Internet of Things Group (IOTG) focuses on establishing an end-to-end architecture that captures actionable information for consumers. The Company’s Intel Edison development platform is designed to empower the generation of wearables, robotics, and other small devices connecting, creating and consuming data.
Mobile and Communications Group
The Company’s Mobile and Communications Group operating segment offers products that incorporate hardware, software and connectivity for tablets, smartphones and other mobile devices. In addition, its Mobile and Communications Group (MCG) focuses on a range of wireless connectivity options by combining Intel WiFi technology with the Company’s second generation (2G) and third generation (3G) technologies, and creating a path to adopt fourth generation (4G) long term evolution (LTE). The Company sells its second-generation LTE solution, featuring CAT6 and carrier aggregation. In addition, MCG offers the Intel Atom SoC application processor integrated with 3G modem, code-named SoFIA. SoFIA is designed for the entry and value mobile devices market segment.
Software and Services
The Company’s Software and Services operating segment offers software products for endpoint security, network and content security, risk and compliance, and consumer and mobile security from the Company’s McAfee business, and software products and services. The Company enables platforms that can be used across multiple operating systems, applications and services across Intel products. It optimizes features by enabling the software ecosystem to take advantage of new platform features and capabilities. The Company also enables secure online experience by using software, services, and hardware to deliver solutions, such as the Company’s McAfee LiveSafe service, which provides a security suite that offers consumer protection across a range of devices, such as PCs, tablets and smartphones.
All Other
The Company’s all other segment includes results of operations from the Company’s Non-Volatile Memory Solutions Group, Netbook Group and New Devices Group. It also includes the results of operations of start-up businesses that support the Company’s initiatives, including its foundry business.
The Company competes with Taiwan Semiconductor Manufacturing Company, Ltd. and GlobalFoundries Inc.
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