Luxor Launches Marketing Campaign in the United States for Architectural Wood Details

$LCRRF

Press Release 22 February 2016: Luxor Industrial Corporation (TSX.V:LRL, OTCMKT:LXRRF) is pleased to announce that it is launching its marketing campaign for its line of Architectural Wood Details coated with Millennium Fire Coatings. Millennium’s coatings defend against fire, mold, moisture and damage from UV rays. The campaign includes sending samples to lumberyards throughout the U.S. and a soon-to-be published education course provided by Ron Blank and Associates.

Steve Conboy, President of Millennium Fire LLC comments, “The addition of Millennium’s coatings to Luxor’s Architectural Wood Details insures the products require little to no maintenance and won’t have to be replaced because of degradation due to weather and U.V. rays.  Fire resistant coated lumber products reduce or eliminate the damage and cost of fires during construction and the risk to first responders.”  National Fire Protection Agency “Fires during construction report”

Glen B. Phillips, CEO of Green CE Inc. commented, “We are thrilled to be working with Millennium Fire LLC to develop educational tools to reach product specifiers. While we expect the commodity lumber industry to resist independently embracing this “no raw Lumber” movement, the design community (especially the specification writers) hold enormous power to help bring about this necessary transition to a sustainably-built environment”.  Glen continued, “Assisting in the education of professionals about the applications for this technology, Millennium Fire is producing a continuing education course. Design and construction professionals will be able to gain professional development credits, including LEED points, while learning more about how this technology can help decrease the risk of building fire and decreasing demand for new lumber, thereby helping to sustain limited forest resources.”

Luxor is involved in the development, engineering, manufacturing and marketing of engineered wood products. In the industrial sector, it manufacturers wood mat products.  In the residential sector it manufactures its patented IBS 2000® engineered floor bridging, fire protected architectural wood products, and Fast Frame™ wall components.  For further information, visit Luxor’s website at www.luxorcorp.com.

For further information, contact Terry Lashman at (800) 665-2454 or (604) 684-7929 or John Taylor at (877) 496-4355 or (604) 864-9601 or visit Luxor’s website at www.luxorcorp.com.

Forward-Looking Statements

This news release contains Forward-Looking Statements. Although Luxor believes that the expectations reflected in these Forward-Looking Statements are reasonable, undue reliance should not be placed on them because Luxor can give no assurance that they will prove to be correct. Since Forward-Looking Statements address future events and conditions, by their very nature, they involve inherent risks and uncertainties. Additional information may be accessed through the Sedar website: Sedar – Luxor Industrial Corporation

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.