A recent survey has found that Canadians are increasingly experiencing more summer travel regrets compared with previous years. The survey revealed Canadians are failing when it comes to warding off these summer regrets by not getting out there and Seizing the Summer. Nearly one third (32 per cent) of Canadians list not traveling enough as their biggest summer regret, worse than last year when only 25 per cent of respondents expressed the same feeling.
“With the first day of summer and and National Seize the Summer Day coming up on June 21, Canadians are feeling the heat to get outside and book their summer vacation. Yet year after year many don’t act and are left with more and more summer regrets” said Keith Nowak, Director of Marketing Communications at Travelocity. “Travelocity wants to urge Canadians to take advantage of our limited summer months and think about booking their summer travel before it slips away.”
However, the survey results do indicate that Canadians might be attempting to avoid past summer mistakes. It found that Canadians’ desire to travel has more than doubled in the past year with 70 per cent of Canadians now itching to seize the summer and travel spontaneously, compared to the mere 32 per cent the previous year. Despite this desire, only half of Canadians took a vacation last summer – further piling onto their summer regrets.
“Alberta take top marks as the biggest advocates of taking advantage of Canadians limited summer months,” said Nowak. “91 per cent of Albertans agree summer is short lived and recognize the need to make the most of it.”
Not surprisingly, those on the West Coast say they intend to make the most of the summer months by getting out to enjoy the beautiful weather. In fact, B.C. residents are bucking the trend with fewer British Columbians indicating they did not travel enough last summer (28 per cent) versus those in Ontario where 37 per cent indicated feeling travel regrets.
The urge to make the most of summer seems to be spreading east with Quebec residents putting summer travel into their calendars. This year only 54 per cent of Quebecers have chosen a staycation, a massive improvement from last when 87 per cent of Quebec residents indicated they stayed home over the summer.
To banish summer regrets, West Coast residents are also known to hit the road, almost 90 per cent feel that a road trip is one of the best ways to soak up the summer and see more of our beautiful country. In fact, almost 40 per cent of Canadians prefer to drive to their destination, with the majority of the country (86 per cent) listing road trips as one of the best ways to see more of our beautiful country.
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