Mondelez International Inc., the maker of Oreo, said it had entered a partnership with Alibaba Group Holding Ltd to sell its products through the e-commerce giant’s online marketplace, Tmall.com, to expand its reach in China.
Mondelez said among the products they would sell are Toblerone, Oreo, Cadbury, and Trident.
The company said it plans to increase its investment in Tmall.com by launching exclusive products on the platform.
The material has been provided by InstaForex Company – www.instaforex.com