salesforce.com, inc. (NYSE:CRM)’s Co-Founder and CEO, Marc Benioff, must be a somewhat relieved person now. A few years back, he voiced his concern over the lack of women in a meeting of the firm. Now, the company has made a significant progress in gender equality. In 2013, the CEO initiated efforts that were known as Women’s Surge.
Objective
salesforce.com, inc. (NYSE:CRM)’s drew a program whereby the company should achieve 100% equity for both men, as well as, women in pay or promotion. To make sure, the CEO wanted a minimum one-third of the participants to be women in any meeting of the company. He also got a big boost from Facebook Inc (NASDAQ:FB)’s COO, Sheryl Sandberg, for bringing more discussions on the gender issues.
Benioff’s first step was to ask the managers to identify their top executives so that they could be given an additional training in leadership qualities. He also advised the managers to come with a more diverse list wherever men were nominated mostly in divisions. He said that the company added more women on a proactive basis. As a result, two women got the plump positions in the company. Cindy Robbins has now become the Head of the HR in salesforce.com, Inc. (NYSE:CRM) while Leyla Seka is heading its Desk.com segment, which is focused on customer service unit.
Comments
Robbins said that when they started to put heads together, she got promoted. She said that she will help others also do well. She also said that there are further scopes to do. She pointed out that during one of her scheduled meetings with the CEO, she took Seka, and the two was able to stake a claim.
salesforce.com, inc. (NYSE:CRM)’s CEO refused to accept that women were paid less than men in the company till the two women brought the issue to him. However, he was not convinced and ordered a review of 16,000 salaries. The data proved the two women were right. Now, Robbins said that several men and women were paid on par.
salesforce.com, inc., incorporated on February 3, 1999, is a provider of enterprise cloud computing solutions, with a focus on customer relationship management (CRM). The Company provides six core cloud services that include sales force automation, customer service and support, marketing automation, community management, analytics and a cloud platform for building custom applications. The Company delivers its solutions as a service through all the Internet browsers and on mobile devices, on a subscription basis, primarily through its direct sales efforts and indirectly through partners.
Cloud Service Offerings
The Company provides enterprise cloud computing solutions that include apps and platform services, as well as professional services to facilitate the adoption of its solutions. It offers six core service offerings, all integrated on a single platform, that allow companies to grow sales, deliver customer service on multiple devices, market through one-to-one customer journeys, build branded communities for customers, partners and employees, deliver analytics for every business user and develop mobile apps. The Sales Cloud is a platform for sales force automation that enables companies to store data, access accurate customer and prospect information, track leads and progress, forecast opportunities and collaborate around any sale on desktop and mobile devices. The Sales Cloud also offers solutions for partner relationship management (including channel management and partner communities) and complete, accurate customer and contact information. The Service Cloud is a platform for customer service, enabling companies to address their customer service and support needs.
The Marketing Cloud is a platform for digital marketing that enables companies to plan, personalize and optimize one-to-one customer interactions. With the Marketing Cloud, customer data can also be routed into the Sales Cloud and Service Cloud in the form of leads, contacts and customer service cases to give companies a complete view of their customers. The Community Cloud is a platform for creating destinations for customers, partners and employees to collaborate. It enables companies to engage directly with a specific group of people by giving them access to relevant information, apps and experts. The Analytics Cloud is an app and platform for business intelligence. It enables companies to quickly deploy sales, service, marketing and custom analytics apps using any data source. The Salesforce1 Platform is a cloud platform for developing apps. The Salesforce1 Platform is delivered as a service, enabling anyone to build business apps without the burden of managing hardware and software. In addition, the Salesforce1 Platform gives customers the ability to create multiple copies of their company’s Salesforce instance in separate environments for a range of purposes, such as testing and training.
Professional Services
The Company offers consulting, deployment, training, implementation and integration services to its customers to facilitate the adoption of its cloud solutions. It offers a number of traditional classroom and online educational classes that address topics, such as deploying, using, administering and developing on its service. It offers classes for its partners who deploy its service on behalf of its customers. In addition, there is a selection of online educational classes available at no charge to customers that subscribe to its customer service plans.
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