Following his apparent pivot to a new ‘nice guy’ performance in this election campaign – and the resignation of Paul Manafort, Donald Trump released his first general election ad – focused on ‘safety’ for Americans…
“Make America Safe Again”
Of course – while the brief ad is full of facts – The Washington Post is apoplectic, describing it as “an ugly and dishonest production which shows he isn’t changing a thing.”
In fact, the new ad is filled with precisely the same sort of dark, dystopian themes and content — and even some of the same sort of grainy, dark footage depicting illegal immigrants as invaders — that marked one of the first ads he ran during the GOP primaries.
Sadly, it appears, The Washington Post’s reporters have not ventrured outside The Beltway or perhaps outside of their office and actually encountered the real American public.
NBC News, which first broke the story of the ad, reports that it is backed by a $4 million buy and will run for 10 days in Pennsylvania, Ohio, Florida, and North Carolina. (It’s noteworthy that Trump is on defense in North Carolina and is spending sums there comparable to the amounts in these other must-win states. If he loses North Carolina, there probably is no path.)
Now note how similar this new general election ad is to the one Trump ran all the way back in January in Iowa and New Hampshire, setting the themes with which he would successfully appeal to GOP primary voters:
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