BANCORP INTERNATIONAL GROUP, INC. (BCIT) Acquires Harold’s of Verbier
BCIT will be rolling out a franchise model as well as opening new locations for Harold’s around the world.
Harold’s is an established restaurant featuring a variety of bold flavored, made-to-order menu items. The restaurants create an inviting neighborhood atmosphere that includes an extensive multi-media system, a full bar and an open layout, which appeals to sports fans and families alike. The concept offers elements of the quick casual and casual dining restaurant concepts featuring a flexible service model that allows guests to choose among convenient dining options such as quick casual counter service, casual dining table service or take-out. The world renowned food and inviting atmosphere drives guest visits and loyalty.
Harold’s want to establish the brand through coordinated marketing and operational execution that ensures brand recognition and the quality and consistency of the concept. These efforts include marketing programs, award-winning advertising to support the restaurant. The concept is further strengthened by the emphasis on operational excellence supported by stringent operating guidelines and comprehensive employee training.
The business goal is to continue to grow and develop Harold’s. To do so, Harold’s plan to execute the following
• Offer a boldly flavored menu with broad appeal.
• Create an inviting, neighborhood atmosphere.
• Continue to strengthen the Harold’s name.
• Focus on operational excellence.
• Increase same-store sales and average unit volumes.
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